Pia Mia Music Video for Red Love

December 11, 2013


Check out this latest video I did with the very talented Pia Mia. We shot the video in the Mojave desert at sunrise and sunset to capture that beautiful warm yellow light.

Pia looks stunning in the video and wears her signature red lips throughout.

I hope you enjoy the video.

Holiday Party Makeup Ideas by Anthony Merante

December 3, 2013

Anthony's holiday000081-RT

For this look, I was inspired by Snow White. I loved the idea of having a flawless complexion with this bright cherry lip. To get this festive look, follow the easy steps below.

MAKEUP: I prepped and primed the skin using Dermalogica Active Moist Moisturizer. I like to use this particular moisturizer cause it is oil free and light weight and doesn’t compromise my makeup and helps it last all day and into the night. With a large flat foundation brush from MAKE UP FOR EVER (35N) I applied MAKE UP FOR EVER HD Invisible Cover Foundation in shade 117 starting from the center of the face and blending outward. I then buffed the foundation further with a wet makeup sponge. If you have a Beauty Blender or something like it, that would work great as well. I let the foundation sit on the skin and set on its own before applying any face powder and started on the eye makeup.

EYES: To accent the gorgeous red lip I applied  MAC Eye Shadow in Shaleall over lid and into the crease, make sure to blend out your edges with a blending brush. I lined the upper and lower eye lid with MAKE UP FOR EVER Aqua Eyes Pencil in shade L1 on the upper and lower lash line and softly smudged with a small detail brush. I then took the same eye liner and lined the waterline for a smoldering look. These eye liners are water proof and do not budge so make sure you smudge them quickly. Be sure to curl your lashes and then apply  two coats of L’Oreal Voluminous Mascara in Carbon Black to the top lashes and then applied Clinique Bottom Lash Mascara in black to the bottom lashes. Rebecca has really great brows that are always groomed so I filled in any sparse areas and elongated the brow using Anastasia Brow Powder Duo in Brunette and then brushed into place with Anastasia Brow Gel in clear.

LIPS: For the lips, I went for a cherry glossy lip using the Velvet Matte Lip Pencil from NARS Cosmetics in Dragon Girl. This is my FAVORITE red of all time! Line and fill in the lips with the color straight from the pencil to the lips and then blot with a  tissue, reapply the color and blot again. Using this technique will deposit the perfect amount of pigment for a long lasting lip. I then applied a small amount of MAC Cosmetics Lip Glass to the center of the lips avoiding the edges and concentrating the gloss in the center of the mouth. I didn’t use any lip liner for the look but if you would like to reshape your lips before applying the lip color, you can useCherry Lip Pencil from MAC Cosmetics.

CHEEKS: To finish off the look I set the foundation with a translucent face powder from MAKE UP FOR EVER. The powder I used is no longer made, but any translucent powder will do. I then dusted the apple of the cheeks and into the contours with Tom Ford Blush in Frantic Pink available at Neiman Marcus. I then applied Kevyn Aucoin Candlelight Powder to the cheek bones, chin and nose for a healthy radiant glow.

Photography: Ron Derhacopian
Makeup: Anthony Merante

Foundations I keep in my kit!

November 27, 2013

I recently posted a photo on my Instagram page of all the foundations I keep in my kit and the post was very popular. I wanted to give a little more info about why I chose these products and how I use them. 



Dermacolor by Kryolan: I use this foundation to contour and highlight and to conceal and neutralize any redness or blemishes. I also use this product as foundation and apply a very small amount with a goat hair brush and buff. I then set with a loose setting powder from MAKE UP FOR EVER.

MAKE UP FOR EVER Liquid Lift Foundation: I use this foundation the most in my kit. This foundation gives me a luminous glow and has a dewy finish. I like to apply this foundation with a Real Techniques foundation buffing brush. My favorite shades in the line are 1, 2, 3, 4, 9, 10, 13 and 15. 

Urban Decay Naked Skin: This is a very sheer foundation and comes in a wide variety of shades. I like to apply this with a Real Techniques brush as well and set with Urban Decay Finishing Powder. 

MAKE UP FOR EVER HD Foundation: This foundation is best applied with your fingers and provides medium to full coverage. This foundation is also great to mix with the Liquid Lift Foundation to sheer down.

MAC Face & Body: This is a multipurpose foundation. Great for the face and the body like the name says. I apply on the body with my hands or a body sponge and apply with a Real Techniques Foundation Brush. Comes in N and C Shades. N for warmer skin tones and C for cooler skin tones. 

MAC Matchmaster Foundation: This is a great foundation that has a demi matte finish and does not need setting. This foundation comes in 10 shades and adjusts to match your skin tone. 

Kevyn Aucoin Sensual Skin Enhancer: This little pot of foundation is more of a concealer and I only use this for extra heavy jobs. It is best applied with your fingers by warming the product in the palm of the hand and applying to face and then blend out with a damp beauty blender. 

Kevyn Aucoin Tinted Balm: This is perfect for those on the go moments when you want even out your complexion and comes in 6 shades. Apply with fingers. 

MAC Pro Long Wear Concealer: This is a concealer but I use as a foundation when I need good coverage and long wearability. Best is apply with fingers or damp beauty blender. 

Chanel Vitalumier Aqua:  Best applied with your fingers and is perfect for days you don’t want or need much coverage but want to even out the skin. Has a semi matte finish. 


Please follow me on Instagram at @anthonymerante 

INNA More Than Friends Music Video Makeup

January 21, 2013


Late last year I had the pleasure of working with a very talented singer from Romania named INNA. We shot a video for her super fun song called More Than Friends! The video was shot on the beaches of Los Angeles and at a beautiful mansion in the hills of Malibu. INNA is naturally beautiful so I chose a fresh clean makeup for the beach scenes. As the party progresses later into the evening I amped up the look with a bright pink gloss and a bronze/gold eye shadow.

To get INNA’s beach ready look I used Anastasia Beverly Hills Flawless Tinted Moisturizer in dark.  I then used the Illumin8 Bronzer in Sun Bronzed to sculpt the cheek. For the lips I applied  a touch of Hydraful Gloss by Anastasia Beverly Hills in shade Sugar Pink. To finish off the look I applied two coats of a lash thickening mascara and then Lash Genius Clear Waterproof Top Coat on top to waterproof the mascara.

To get INNA’s evening look, I used Anastasia Beverly Hills Flawless Tinted Moisturizer in dark, as well as the Illumin8 Bronzer in Sun Bronzed. To amp up the eyes I used Anastasia Beverly HIlls Illumina8 Eye Shadow Duo in At Chateau all over lid and then lined the eyes with ABH Covet Waterproof Eyeliner in Noir for a smokey effect. I then lined the lips with a bright pink lip liner and then applied ABH Hydraful Lipgloss in Sorbet.

Check out the video at

Follow me on…
Instagram: instagram.com/anthonymerante
Facebook: facebook.com/anthonymerantebeauty
YouTube: youtube.com/anthonymerantebeauty
Twitter: twitter.com/anthonymerante




Pevonia Spa Clinica Ads

December 3, 2012

Check out these beautiful Pevonia Spa Clinica ads I did with amazing beauty photographer Dorit Thies


Photographer: Dorit Thies
Art Director: Claudia Muehlenweg
Makeup: Anthony Merante
Hair: Andrew Zepeda
Model: Amra

Screen Shot 2012-11-30 at 10.43.02 PMScreen Shot 2012-11-30 at 10.42.11 PM


The BEST Brush Cleaner EVER by The London Brush Company!

December 3, 2012


I have used every brush cleaner known to man. Most of which contain harsh chemicals  in them that destroy the natural hair of the brushes so I usually just end up using regular shampoo. That is until I tried The London Brush Company’s Pure Goat Milk Solid Brush Cleaner a few months ago. I picked up a 1oz  container at Nigel Beauty Emporium and was blown away by how clean and soft my brushes were. I am now on my 3rd container. This stuff is that good!

The creator of this wonderful product is accomplished makeup artist Sian Richards of The London Brush Company. These brushes are a staple in my makeup kit and are  hand crafted in Great Britain. Sian has 22 years of experience as a movie makeup artist and you can check out her latest work in the new movie Cloud Atlas starring Halle Berry.

This brush cleaner is a MUST for any professional makeup artist or makeup aficionado. Pick yours up at www.londonbrushcompany.com

Create the PERFECT Cat Eye using Anastasia Beverly Hills She Wears It Well Palette!

July 7, 2012

Create the PERFECT Cat Eye using this gorgeous palette from Anastasia Beverly Hills! She Wears It Well Palette has a mix of 9 nude and neutral shades in matte and shimmery formulas that effortlessly glide on the eyes and stay ALL DAY!

The She Wears It Well palette  is a perfect blend of Hollywood Glamour and Modern Moxie that imparts a sophisticated smolder to anyone’s eyes. Hurry up before this palette is sold out. Available at Sephora.com and any Sephora Store.

For a step by step guide to creating the perfect cat eye, check out the video I created for Anastasia on YouTube!



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